What should companies post on facebook

Go to facebook. To create a Facebook business page , you must have a personal profile and follow Facebook's on-screen instructions. When you're creating a page, Facebook will ask for some information, such as a category to describe your page, and your business's name, address and phone number. It's important to include as much information as possible so that customers can easily recognize your page and find information about your business. You have the option to upload profile and cover photos to your Facebook business page.

It's good practice to do so, as attractive graphics lead to better engagement rates with your content. There are many sections you can add to a Facebook page, but not every section will be a good fit for your business.

Here are some sections you should consider adding:. Key takeaway: Complete as many sections of your Facebook business page as you can to keep your followers engaged and informed. Consider which elements of Facebook for Business are most relevant to your small business. Once you've set up your business's Facebook page, it's time to start creating content and engaging with your business's followers.

Here's how to use Facebook for Business to market your products and services. With Facebook Messenger, you can reply to customers' messages as your business. Your inbox is located at the top of your page when you're signed in as a page admin.

Facebook Messenger is a tool, and customers expect you to use it. In fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer. Facebook Messenger is attractive to customers because they expect a fast response, and many people are more comfortable live chatting than calling.

Facebook recently announced an effort to merge the messaging tools on Facebook, Instagram and WhatsApp. This move emphasizes the importance of using Facebook Messenger and these other tools to communicate with customers and answer questions from your followers.

Facebook Insights is a free analytics tool. It shows data on actions taken, page views, the number of people you've reached, the number of post engagements and more. This information can help you measure the effectiveness of your social campaigns so you can decide how to improve your posts. You can use Facebook publishing tools to schedule posts to go live in the future.

You can also create videos, advertise your business, promote an event, make an offer, write a note and post job applications on your Facebook page. It's important to post regularly — at least twice a week. If you find that you're spending too much time on Facebook each day, try a third-party social media management tool, such as Hootsuite or Buffer. While creating and scheduling multiple posts takes time upfront, it saves you time in the long run.

Check out our best picks on our sister site, business. Facebook has excellent targeting tools. When you're promoting a post, you can target specific demographics, locations and interest groups. To have successful ads, you need to know your target audience and then use Facebook's targeting tools to reach those potential customers.

Even though you've created a business Facebook page to connect with customers and ultimately to make sales, your audience doesn't want to see advertisements. Try to create personable and engaging Facebook posts. It's difficult to drive organic traffic on Facebook, but regularly running giveaways and contests helps. Before you create a contest or giveaway, make sure you understand and are following Facebook's rules, or you could get in legal trouble.

Learn more about the laws and guidelines of social media contests and sweepstakes in our comprehensive guide. You can create events as a business on Facebook. You can invite anyone to these events and pay extra to promote them to a targeted audience on Facebook. Events can be a fun way to engage your audience and turn them into customers. It can be time-consuming to create and share only original content.

Curating content from other sources can save time and effort. Networking with other sources can also benefit you in other ways, and they may share your content in return. Don't publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions and concerns.

If you're having conversations with your followers, they're more likely to become your customers. In January , Facebook announced that it had made major changes to its newsfeed algorithm.

With these changes, Facebook prioritizes personal connections and engagement. In short, your posts won't be seen unless they generate a conversation.

Another way to be engaging on Facebook is by using its polling features. It's a great way to start a conversation or get to know your customers' opinions. To create a poll, go to your Page Manager, and select "Create a poll" from the icon menu below the Write Something box. Highlight company milestones and celebrate anniversaries on Facebook.

These posts usually engage your audience and will make you seem more personable. If you're offering special promotions for milestones or anniversaries, promote them on your page as well. The best way to reach your desired audience is to run Facebook ads. While these ads cost money, they're effective because you can choose your target audience based on demographics, behaviors or contact information.

You can set a daily or overall budget for ads, select the amount of time an ad runs and pick your desired audience. One of the main goals of marketing is to increase awareness and recognition of your brand. Given this, Facebook is a great platform to share branded graphics to show your audience who you are and give them the cues they need to recognize your brand and pick you out of a crowd.

Consider creating high-quality infographics and sharing them on your Facebook page. Hosting contests and giveaways is a great way to generate engagement and interact with your audience on Facebook. Below is a Facebook deal announcement from Chipotle, a fast-food restaurant. Take screenshots of tweets, Instagram posts, and even blog posts, and share them on Facebook. Facebook Lead Ads allow users to submit information into a lead form without leaving the platform, helping you collect the information you need to further nurture your leads.

Image Source. One of the great things about social media is how easy it is to go viral. Take advantage of trending memes, rework them to relate to your business, and share them on your Profile. Consumers appreciate this kind of content, as it displays a sense of humor, and it also shows them that you actively monitor online conversations.

Similar to announcing deals and offers, cross-posting discounts and sales on Facebook is a great way to ensure that all segments of your audience are aware of your business offerings, helping you drive traffic to your website and increase sales. Join other marketers and partner with influencers to promote your business, and share the content on Facebook for interested consumers to see. As mentioned before, cross-posting content from your other channels is a great way to drive traffic and generate engagement.

So, share links on Facebook from your YouTube videos. Your customers may already be aware of what you have to offer, but why not remind them? Consider creating a Facebook post to highlight your product offerings. In a similar vein, Facebook is a worthwhile platform for product announcements. Below is an example from Dove, a personal care brand, announcing a new range of products. Product reviews are another form of user-generated content to post that will generate social proof and establish your authority with customers.

You can take screenshots of positive reviews on your product pages, email feedback, social media comments, or even invite customers to create reviews specifically for your Facebook page. While Facebook is great for marketing, it can also help you attract new talent.

Post job openings on your Facebook page, and you may find that engaged customers are also interested in becoming employees. Ask Me Anything sessions are a great way to engage with your audience. A great customer service tip is to practice proactive customer service, where you get ahead of customer questions if you notice that there are commonly asked questions.

The example below is from a small farm in Gainesville, Florida. Below is an example of an event announcement from Mount Holyoke College. Consider doing this on Facebook as a means of creating more opportunities for engagement with followers that are at your events. Facebook polls are a way to gain insight into your audience and their preferences. A unique aspect of Facebook polls is that results can be viewed in real-time so your followers can visualize how others are responding without needing to filter through comments.

Polls are a native Facebook function, and you can learn how to create one here. Just as people may be interested in working for your company, your followers may also be interested in who works at your company. Employee generated content posts can showcase company culture, projects, and the talent that helps run your business. The example below is from the HubSpot Facebook account. Sharing a call-to-action on your Facebook profile can help you collect information on new leads, and drive traffic to your website.

An example of a CTA can be encouraging your followers to sign up for a newsletter, or inviting them to sign up for exclusive access to a new product before it becomes widely available. One of the great things about social media is that it is an ever evolving landscape where people are discovering new things every day.

Consider recycling content from your most popular posts so newer followers and leads can learn from and enjoy that content as well. Facebook has a native sharing option that will allow you to re-share your old posts.

Creating a themed series is a great way to drive engagement and interaction, as those who are interested in what you have to say will keep coming back to read new posts as they go live. The content in your themed series should be relevant to your business, but an example could be sharing information on a new industry trend, a post explaining how it relates to your business, and another post explaining how it affects your audience.

Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand.

The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking. To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot.

So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. You might be surprised by the percentage of followers your organic posts will likely reach :. Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads.

Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic. For detailed steps to launching a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook. As soon as you place it on your website, the pixel will start collecting data. Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation.

That way, you can learn, and tweak, and try again so your strategy is constantly improving. You can track audience engagement directly through Facebook Insights , which measures metrics such as…. Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact , UTM parameters , and Hootsuite Social Advertising.

Using an integrated tool like Hootsuite Social Advertising , you can review organic and paid content side by side. And with a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget. For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it. On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard.

But the good news is you can get started without investing a dime. So get in there, get your hands dirty and learn as you go. Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today. Get Started. Having a Facebook Business Page makes it easier for people to discover and interact with your brand online.

Find out how to set one up here. Want to be a Facebook power user? Of course you do. These tricks will save you time, give you an edge on your competitors, and improve your overall Facebook performance. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Potential customers are already looking for businesses like yours on Facebook.

Table of Contents. Your step-by-step guide to setting up Facebook for business. Types of Facebook posts. How to create a Facebook marketing strategy in 6 easy steps. How to measure the success of your strategy. Get the free guide right now! Easily manage all your social media in one place and save time with Hootsuite. Try it for Free. These tactics actually work.