What is npd data

See All Insights. Achieve Data-driven Growth Our powerful combination of best-in-class POS and consumer data, prescriptive analytic solutions, and trusted industry expertise help companies make data-driven decisions to strategically grow their business.

Best-in-class Data Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale POS and consumer data. Prescriptive Analytics Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target. Industry Expertise Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

See All Products. Insights In Your Inbox Subscribe and get key market trends and insights relevant to your industry each month. Industries Tracked. Accessories Apparel U. Explore How We Help Them. Years of Innovation. We pioneered point-of-sale tracking in general merchandise categories, and we continue to innovate today—providing our clients the most robust view of the omnichannel marketplace. Discover Our Recent Breakthroughs. We offer opportunities to learn from and collaborate with some of the best in the market research industry.

Opportunities abound in client development, operations, technology, research science, product development and management, and corporate functions. Strong benefits, flexible work schedules, and a global outlook are how we do business.

Subscribe and get key market trends and insights relevant to your industry each month. We will not sell your information. Recipients who receive the IR edition are under very strict non-disclosure agreements, and the number of recipients is limited in order to minimize the risk of leaks. The IR edition is currently offered on a trial basis only, NPD plans to consult with its partners over the next several months to determine whether or not to make it a permanent offering.

To obtain detailed statistics, the interested party must pay considerable sums of money. In February , the firm announced they will begin tracking online game subscriptions for PC sales data and Xbox Live online subscribers on a quarterly basis and then start gathering data from digital distribution later in Note: March, June, September, and December are always five weeks.

A small factoid: This reporting period carried out in 4 quarters spans only days, one day short of the full days. A "leap week" is added to January every five to six years in order to maintain consistency with the months throughout the years. After the release of an NPD monthly report, the major companies Nintendo, Microsoft, and Sony respond with a press release analyzing the results, often with an overtly positive spin in their favor.

Common tactics include: Comparing a family of consoles with the rest Sony family [4] or Nintendo family [5] ; omitting certain information. Video Game Sales Wiki Explore. Best Selling. Top Content.